3 Ad Campaigns That Got So Big, They Annoyed the Hell Out of Consumers
Brand Marketing
When it comes to building awareness, how much is too much? Multi-channel campaigns harnessing the power of digital space, air time and even real time have proven successful. But when [...]
Take 2: Real-Time Marketing at the Oscars
Performance Marketing
Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row.
Sports Illustrated Brings You Kate Upton in Zero Gravity
Creativity
We all know the purpose of the Sports Illustrated Swimsuit Issue is to create spank-bankable material in a format convenient for reading on the toilet. But the baseness of its [...]
Kate Upton Adds Some Sex Appeal to Golf Digest
Performance Marketing
Golf isn’t exactly the sexiest of sports. And unlike certain other sports titles, Golf Digest isn’t known for attempting to spice up its guy-dominated subject with attractive female cover models.
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Kate Upton and Snoop Dogg’s New Hot Pockets Video Arrives Fully Baked
Creativity
Two premium meats—Kate Upton and Snoop Dogg—team up for this wildly ludicrous new music video for Hot Pockets, which humorously remixes Biz Markie's 1989 hit single "Just a Friend (You [...]