Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads

Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.  

This Is What Brands Need to Know About Mobile Safety

Specs Current gig CMO of Kargo Previous gig CMO of PubMatic Age 45

Mobile-Ad Shop Kargo Hires Its First CMO to Better Convey Why It’s Unique

As more brand advertising moves to smartphones and tablets, mobile-ad shop Kargo has hired a CMO for the first time.The New York-based company tapped Terri Walter, the former CMO of ad-tech company PubMatic. Walter has also worked at Razorfish and Microsoft and will oversee the day-to-day growth of Kargo.

New Mobile Ads Recommend Videos Based on the News You’re Reading

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as

The 4 Biggest Marketing Implications From Amazon’s Fire Phone

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing opportunities.

Kargo, Moat Serve Mobile Video Metrics

Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long.