What Did You Do on Data Privacy Day 2020? Do Tell Us.
Performance Marketing
Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions. As business organizations — and marketers [...]
Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016
Performance Marketing
According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase [...]
Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads
Performance Marketing
The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.
ESPN’s Long-Form Storytelling Could Turn Sports Podcasting on Its Head
Performance Marketing
It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the
65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast
Performance Marketing
The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements.
Facebook’s Key to Conquering the World: Beating the Ad Blockers
Performance Marketing
Facebook is determined to defeat ad blockers. Daniel O'Leary