How Agencies Are Cracking Down on Creatives Who Post Unapproved Ads
Brand Marketing
Call it friendly fire. An agency art director posts an unsanctioned version of a TV ad for a client on his personal website to enhance his portfolio. It was the [...]
White House Copyright Czar Steps Down
Performance Marketing
Victoria Espinel, the nation's first copyright czar, stepped down from her role four years after she was confirmed as the U.S. intellectual property enforcement coordinator. Her last day was Friday.
White House Pushes More Voluntary Actions to Protect IP
Performance Marketing
The White House intends to reach out to search engines, data storage services, and domain-name registrars to adopt a set of best practices for protecting U.S. intellectual property. The action [...]
Lawmaker Uses Reddit to Craft New Law on Domain Name Seizures
Performance Marketing
A number of lawmakers have taken to the Internet to crowdsource ideas for laws and policy. The latest is Rep. Zoe Lofgren (D-Calif.), who is using the Reddit community to [...]
Proponents of Tougher Intellectual Property Law Try to Shift Debate
Performance Marketing
The U.S. Chamber of Commerce, joined by three senators, today reopened the debate over protecting U.S. intellectual property with a new report connecting the IP economy with jobs.