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Influencer Marketing Can Have Great ROI and You can Prove It

Performance Marketing

In my previous post, I discussed how influencer marketing will become a prominent marketing tactic in 2020. In this post, I would like to share what is working and what influencer [...]

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Measuring Social Influence in a Post-Klout Digital World

Performance Marketing

The much-maligned Klout app that infamously attempted to rank our influencer status across all social media channels disappeared from the digital landscape forever on the same day that GDPR arrived [...]

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B2B Influencer Marketing to Jump-Start Your Growth

Performance Marketing

One way to amplify your message is to amplify your audience. Of course, growing your audience in an organic and sustainable way can be a tall order. But you can [...]

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4 Digital Marketing Resolutions for the New Year

Performance Marketing

At the risk of damning these ideas by calling them resolutions — which means we’ll swear we’re going to do them, but they never get done — here are four [...]

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How Sperry’s ‘Micro-Influencers’ Reach Impressive Heights for Little Cost on Instagram

Performance Marketing

Sperry, which is known for its boat shoes that anchor its 41 U.S. stores, is ramping up its digital marketing game—specifically on Instagram. Since eMarketer recently predicted 74 percent of U.S.

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How an Instagram Star With a Name Like FuckJerry Makes $30,000 Per Sponsored Post

Performance Marketing

If you follow comedy or pop-culture accounts on Instagram, chances are you've come across one of FuckJerry's memes or funny jokes while scrolling through your feed.