iAd

Snapchat Is Asking Brands for $750,000 to Advertise and Won’t Budge

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the young app.

Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community to open the service widely so marketers can get access to its iPhones, iPads and computers.

New Leadership for Apple’s iAd?

Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program.Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network.