For One Agency, the Women’s March Brought Together Employees Like Never Before
Agencies
The day after Donald Trump's election, the D.C. office of creative agency Huge was a somber place, one where employees seemed uncertain and fearful of the times ahead. "It felt [...]
Why Everyone From Jose Cuervo to BuzzFeed Is Jumping Into Livestreaming
Performance Marketing
Jose Cuervo is celebrating Cinco de Mayo on Thursday by livestreaming via Cuervo.com a "secret concert" that starts at 10 p.m. at an undisclosed location in Brooklyn. Few other details [...]
Meet the Ridiculously Cute Pets That Come to Work at L.A.’s Canine-Crazy Ad Agencies
Brand Marketing
Striking that perfect work-life balance can be quite the challenge for those of us with little ones at home, their slobbery faces pressed up against the window, waiting for mom [...]
How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood
Brand Marketing
A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional [...]
Who’s Leading the Way for Marketers Among the Biggest Social Networks?
Brand Marketing
Statistics and think pieces aside, one fact becomes clearer by the hour: The world’s largest social media platforms will play an increasingly larger role in the digital marketing equation moving [...]
Will Brands Get Behind Peeple, an App Already Being Called a Cyberbully’s Dream?
Performance Marketing
There's been considerable buzz this week about the mobile app Peeple, which will let you rate other people's attributes—such as their romantic lives, personal integrity and professionalism—the same way you'd [...]