Information Diet: Dominik García-Lorido
Brand Marketing
Specs Age 28 Accomplishments Star as Mercedes Lazaro in the TV series Magic City, set in 1950's Miami (premieres April 6 on Starz); has appeared alongside her father, actor Andy Garcia, [...]
‘Cosmo Latina’ Takes Aim At Bicultural Readers
Performance Marketing
When Hearst Magazines launches Cosmopolitan Latina in May, it will target an audience that brands are growing increasingly aware of: the millions of young, bilingual and bicultural Latino Americans. And [...]
Univision’s Strategic Shift
To better serve advertisers with content tie-ins that span the network’s TV, radio, online and mobile platforms, Univision has married its broadcast and digital branded-entertainment units under the banner “Innovations [...]
TV Bebé Boom
Call it the Hispanic TV baby boom. For decades, the biggest player in the game has been Univision, and while that’s not going to change anytime soon, dozens of newcomers—some [...]
Social Media Breaks Down Barriers for Shoppers
Brand Marketing
Add social media to the growing list of ways Hispanic consumers wield their power.
Marketers: A Demo Awaits You
Performance Marketing
You’d think marketers nationwide would clamor to connect with the Hispanic digital audience. Studies continue to show they not only lead the population in embracing mobile technology, but they overindex [...]