Heat

Ad of the Day: Anna Kendrick Channels Obi-Wan in Star Wars Battlefront Trailer

Office workers, high-school kids, rush-hour commuters, a rock band performing on stage and even Anna Kendrick all vanish, Obi-Wan style, and their earthly accoutrements—clothes, backpacks, guitars—fall to the ground in this captivating two-minute promo for the Electronic Arts game Star Wars Battlefront.

Want to Work for Heat? Try Making an Ad for the Creative Director’s Pinot Noir

The San Francisco agency Heat wanted to attract new talent for some openings in its creative department, but it didn't want to slog through the typical resumes and portfolios. Instead, the agency used founder and ecd Steve Stone's newly bottled pinot noir to find the brightest talent. 

Madden Season Is Freakishly Bigger Than Ever With This Fake 5-Minute Movie Trailer

Last year's Madden Season promo, featuring Kevin Hart and Dave Franco, was a hit with fans and award show judges alike, which left the bar pretty high for this year's follow-up. Now the wait is over, as EA Sports has released the bizarrely over-the-top 5-minute clip starring Franco (again) alongside NFL stars like Rob Gronkowski, Antonio Brown and Julio Jones.

How Did an Independent 100-Person Agency Score 8 Cannes Lions? Real-Time GIFs, Mostly

Independent San Francisco-based agency Heat made a big first impression at Cannes this year, winning not only its first Lion but its first eight Lions.

Heat Preps Work for Levi’s Brand Supporting Stadium Partnership

Heat is about to break its first work in support of the Levi's brand partnership with its new namesake stadium, an account that the San Francisco shop landed after a review.

YouTube’s 10 Most-Watched Ads in September

Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's […]

YouTube’s 10 Most-Watched Ads in August

August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. […]

Adweek’s Top 10 Commercials of the Week


Arian Foster and Marshawn Lynch Play Their Own Fathers in Hilarious Ad for Madden 25

EA Sports goes back to the future with this dumb-in-a-funny-way spot by ad agency Heat for Madden 25. In the '80s, we're told, two guys playing an early version of the football video game decided to spawn offspring whom they'd be able to use in the game somewhat. Thus were born current Houston Texans running back Arian Foster and Seattle Seahawks running back Marshawn Lynch. (The fathers, "Darian Foster" and "Marshawn Lynch Sr.," are played, of course, by Foster and Lynch themselves.) It's a somewhat convoluted concept that comes across as well done, right on target for sports and video game obsessives, and a nice way to celebrate the Madden franchise's 25th anniversary—even if the kids' gym workouts are over the top in a way that feels a little like Old Spice's Terry Crews was their personal trainer. Credits after the jump.

Former Strategy Chief at UM Lands at Heat

The former head of strategy at Universal McCann has taken a top role at Heat in San Francisco. Mike Barrett joins his new agency as managing director of communications strategy and media. At UM, a unit of Interpublic Group, Barrett led strategy for North America. He had worked at the agency since November 2008.