Ad of the Day: Anna Kendrick Channels Obi-Wan in Star Wars Battlefront Trailer
Brand Marketing
Office workers, high-school kids, rush-hour commuters, a rock band performing on stage and even Anna Kendrick all vanish, Obi-Wan style, and their earthly accoutrements—clothes, backpacks, guitars—fall to the ground in [...]
YouTube’s 10 Most-Watched Ads in September
Brand Marketing
Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's [...]
YouTube’s 10 Most-Watched Ads in August
Brand Marketing
August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Arian Foster and Marshawn Lynch Play Their Own Fathers in Hilarious Ad for Madden 25
Creativity
EA Sports goes back to the future with this dumb-in-a-funny-way spot by ad agency Heat for Madden 25. In the '80s, we're told, two guys playing an early version of [...]
Former Strategy Chief at UM Lands at Heat
Brand Marketing
The former head of strategy at Universal McCann has taken a top role at Heat in San Francisco. Mike Barrett joins his new agency as managing director of communications strategy [...]