Takeaways from the Yale Publishing Course: Publishers Embrace the “Flight to Quality”
I had the pleasure of attending the first two days of the Yale Publishing Course for magazine professionals last week. The course, hosted for the first time at the Yale [...]
BoSacks Speaks Out: On David Carey’s ‘Rule-Breaking’ Keynote at The Folio: C Summit
I was at the Folio: show this week in New York City. I spoke at the conference and was spoken to by many a strong, free-thinking, radical member of a [...]
A+E Networks Expands Its Branded Content With Hearst Magazines Digital Deal
One week after A+E Networks took branded content to a new level by co-producing a new "fully-shoppable" Lifetime lifestyle/home entertainment series with Wayfair, the company is making another big branded [...]
Hearst Previews New Content and Sponsorship Opportunities at MagFront
Performance Marketing
When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual [...]
iCrossing’s Chief Content Officer Says There Are Too Many Branded Content Players
Performance Marketing
Specs Current gig Chief content officer, iCrossing Previous gig Co-founder, Novel, The New Republic's in-house agency Age 37
Esquire Brings Back Satirical Magazine SPY to Make You Laugh, Not Cry, Over the Election
Performance Marketing
Does this election feel different to you?