Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
Could This Meme-Minded Startup Be the ‘Weather Channel for the Mobile Generation’?
Performance Marketing
Austin, Texas—With all the brands at South by Southwest Interactive, the conference seems like the place to be for startups in need of ad dollars.
Why Brands Are Ditching Twitter’s 6-Second Vine App
Performance Marketing
Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips.
Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year
Performance Marketing
The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera.
How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers
Performance Marketing
For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and [...]