FX

Q&A: FX’s Marketing Chief on Creating Lasting, Award-Winning Campaigns

When you're a television marketing executive, is it possible to be too consumed with pop culture, media and entertainment?

FX CEO Says ‘Human Curation’ Is Still More Important Than Data

Just a month into upfront season, and the buzz around data has already become deafening. But at least one company, FX Networks, is making the case to advertisers that their upfront buys should be based on more than just audience targeting.

How FX Competes for New Series Without a Netflix-Size Budget

As streaming services like Netflix, Amazon and Hulu snap up original series away from linear networks and lure creators with big paydays and promises of creative autonomy, their competitors have had to alter how they bid for new projects.

After Spoofing SI’s Swimsuit Issue, FX’s Archer Wants You to Turn Off Your Cellphones in Theaters

FX has been making a lot of noise with its marketing campaign for Archer's upcoming Season 7, which has already spoofed the Sports Illustrated Swimsuit Issue and re-created Magnum P.I.'s opening credits. But now, the network's marketing team is quieting things down for the next phase of the campaign: a new PSA urging movie theater audiences to silence their cellphones.

FX and Sports Illustrated Feature ‘The Girls of Archer,’ Swimsuit Issue-Style

If this year's Sports Illustrated swimsuit issue feels a little more animated than usual, it's likely because of the characters from FX's Archer. As part of the marketing campaign for the hit animated comedy's upcoming seventh season, the network partnered with Sports Illustrated to feature faux swimsuit shots of its female characters in both the print issue and online.

How Pizza Hut Ended Up in The People v. O.J. Simpson

The Ford Bronco was front and center during last night's episode of FX's hit miniseries, The People v. O.J. Simpson: American Crime Story, which covered Simpson's efforts to flee authorities in pal Al Cowlings' Bronco, setting off what became the most-watched police chase in U.S. history.

Why FX’s Bizarre New Clown Comedy ‘Baskets’ Is Obsessed With Costco and Arby’s

FX's quirky comedy Baskets, starring Zach Galifianakis, is one of the season's strangest new series—it's the kind of show you'll either love or never want to watch again.

American Crime Story’s Connie Britton Is Mystified by the Internet’s Obsession With Her Hair

Specs Age 48 Claim to fame Star of FX's American Crime Story (premieres Feb. 2) and ABC's Nashville (returns March 16) Base Los Angeles and Nashville

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional dead end at best and career suicide at worst.

Q&A: How Fargo’s Showrunner Made the Best Television You’ll See This Fall

While there may be "too much television" on the air, there has been a lack of truly great TV this fall.