Why IBM Won’t Be Ad Tech’s Sleeping Giant for Much Longer
For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week picked up European interactive agencies Aperto and ecx.io—right on the heels of buying creative shop Resource/Ammirati and closing a deal for The Weather Company's data-rich digital properties.
Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says
Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research.
10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7
Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays marketers. Check them out below.
Mobile Will Push Digital Ad Dollars Past TV by 2019
The "when" depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years.
U.S. Online Display Advertising Spend to Hit $19 Billion by 2019
Online display ad spending is expected to increase 90 percent by 2019, from $19.8 billion in 2014 to $37.6 billion, according to new findings from Forrester Research.
Simulmedia’s New CMO Sees the Future of TV
Who David Cooperstein
New gig CMO of Simulmedia
Old gig Vp, practice leader for the CMO practice at Forrester Research