8 Leading CMOs Discuss The Business of Marketing on Episode #150
Top chief marketers from Facebook, GE, SAP, Mastercard and more came together virtually to celebrate 150th episode of CMO Moves and discuss what it takes to be a well-rounded marketing [...]
H&R Block CMO on Marketing From a Journalist Lens and Making Every Block Better
H&R Block CMO Vinoo Vijay discusses superpowers, dot-connecting, and the shift from campaign-oriented marketing to more of a point-in-time approach.
Mastercard’s Raja Rajamannar on the Business Case for Humanity
Mastercard's CMCO shares tips for marketers on how to not be tone-deaf right now, both with consumers and internal stakeholders.
AT&T CBO Fiona Carter on The Business of Marketing and Societal Impact
Fiona Carter has “the best job in the world,” as Chief Brand Officer of AT&T, a 142-year-old company which is “at the heart of everybody's lives” focused on connecting people [...]
Visa’s Lynne Biggar on Tackling Kilimanjaro and Financial Empowerment
Lynne Biggar’s innate sense of adventure has served her well. Whether it’s a global trek or a cross-country move to New York City for an MBA, it’s a willingness to [...]
Cover FX President Emily Culp Talks Boardroom and Purple Squirrels
Emily Culp, President of Cover FX Skincare knows what it takes to move from CMO to President. From starting her career on the agency side with Digitas and Ogilvy, to [...]
Chipotle CMO Chris Brandt on Celebrating First Downs, Not Just Touchdowns
Chris Brandt, CMO of Chipotle, is on a mission to help make Chipotle a lifestyle brand versus just a food brand, which means creating emotional connections with consumers who buy [...]
Levi’s Global CMO Jennifer Sey on The Honest Truth About Life and Leadership
Jennifer Sey, Global CMO of Levi Strauss & Co., has had an incredible journey from elite gymnast to Global CMO. She shares the personal hurdles she had to overcome along [...]
The Financial Evolution of the CMO
One of the topics that has come up repeatedly on CMO Moves is the need for CMOs to expand their financial ownership and acumen to clearly articulate the growth impact of [...]
GE CMO Dara Treseder on Managing Your Personal Brand Like a Start-Up
Loved recording this episode with Dara Treseder, CMO of GE Ventures, super hero mom and dedicated mentor. As I sat across the table from her, I tried hard to not [...]