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These Social Data Visualizations Show Olympics Wins and Badlands Beauty

Performance Marketing

August on Facebook was all about the Olympics, and the personal brands of Usain Bolt and Michael Phelps benefited greatly. The social network said the Summer Games in Rio generated [...]


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Facebook and Instagram Chatter Suggests Middle-Aged Men Are Getting Back Into Arcade Games

Performance Marketing

Understanding social chatter—particularly on Facebook with its roughly 1 billion daily users and Instagram, which Gen Y loves—is becoming increasingly important for marketers.

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Why Facebook Could Be Bernie Sanders’ Secret Weapon in Battling Hillary Clinton

Performance Marketing

February was—as GOP front-runner Donald Trump would say—absolutely yuuuge for presidential politics thanks to several state primaries and caucuses.

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Celebrity Deaths Create Different Kinds of Buzz on Facebook and Instagram

Performance Marketing

January was an unusually sad month in celebrity news, with many beloved entertainers passing away. And while their deaths were often the talk of social media, the amount of buzz [...]

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7 Consumer Brands That Generated Big Buzz on Facebook Last Month

Performance Marketing

Each month, Facebook provides Adweek exclusive data about the hottest topics being discussed by U.S. users of the massive social network.  

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These Were November’s Buzziest Topics on Facebook

Performance Marketing

When Facebook rolled out safety features during the recent Paris attacks, folks fired off a slew of comments a