These Social Data Visualizations Show Olympics Wins and Badlands Beauty
Performance Marketing
August on Facebook was all about the Olympics, and the personal brands of Usain Bolt and Michael Phelps benefited greatly. The social network said the Summer Games in Rio generated [...]
Facebook and Instagram Chatter Suggests Middle-Aged Men Are Getting Back Into Arcade Games
Performance Marketing
Understanding social chatter—particularly on Facebook with its roughly 1 billion daily users and Instagram, which Gen Y loves—is becoming increasingly important for marketers.
Why Facebook Could Be Bernie Sanders’ Secret Weapon in Battling Hillary Clinton
Performance Marketing
February was—as GOP front-runner Donald Trump would say—absolutely yuuuge for presidential politics thanks to several state primaries and caucuses.
Celebrity Deaths Create Different Kinds of Buzz on Facebook and Instagram
Performance Marketing
January was an unusually sad month in celebrity news, with many beloved entertainers passing away. And while their deaths were often the talk of social media, the amount of buzz [...]
7 Consumer Brands That Generated Big Buzz on Facebook Last Month
Performance Marketing
Each month, Facebook provides Adweek exclusive data about the hottest topics being discussed by U.S. users of the massive social network.
These Were November’s Buzziest Topics on Facebook
Performance Marketing
When Facebook rolled out safety features during the recent Paris attacks, folks fired off a slew of comments a