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Impossible Finds a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash

Plant-Based Products

The event promoted the launch of premade patties in grocery stores this week.

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Univision Now Has Its Own In-House Experiential Marketing Arm

Brand Marketing

Univision is getting into the experiential marketing business.

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Watch People Climb Toyota and Saatchi’s Insane RAV4 Rock Wall in Times Square

Creativity

We're three months into 2016, and it might be the year advertisers redefined the billboard. We've already seen obnoxious, stupid yet fun billboards that play with the form in delightful ways. And last [...]

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5 Experiential Marketing Activations From SXSW That You Need to See

Brand Marketing

South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere.

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Take a Tour of the Mashable House and All the Brand Activations Inside [Video]

Performance Marketing

If you've been to South by Southwest Interactive anytime in the past four years, you may have gone by the Mashable House. The media company's Austin, Texas, digs, now a [...]

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How the Budweiser Garage Brewed Up an Immersive Experience for SXSW Attendees [Video]

Brand Marketing

Virtual reality experiences have started to take over popular culture—if you want to be somewhere you can't be, well, there's a VR headset for that. But a virtual beer? Is [...]