Faroe Islands, Population 50,000, Lure 700,000 Virtual Visitors With Gamified Tours
The Faroe Islands, a Nordic nation between Norway and Iceland, scores another viral marketing hit.
We Brought an ‘America Box’ to Cannes, Introducing the World to Simple Pleasures of U.S. Life
Creativity
America doesn't always have the best image among our friends overseas, and at this year's Cannes Lions, AdFreak set out on a humble quest to fix everything. Our tool for [...]
How a Young Fashion Designer Got Cannes Lions Buzzing With This Mysterious Dress
Brand Marketing
CANNES, France—When thousands of marketers descend on Cannes, the resulting chaos of banners, displays and branded freebies can overwhelm the senses. Which might be why one of the most effective [...]
Ad of the Day: Carlsberg Created a Chocolate Bar. It’s a Bar. Made Entirely of Chocolate
Brand Marketing
In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate.
This Ad Campaign Is Targeting People Who Hate Themselves for Making Ad Campaigns
Creativity
This morning, on the way to work, the employees of a few major United Kingdom-based ad agencies came across a message meant just for them. Just in time for International [...]
Why Aren’t Christmas Ads as Big a Deal in the U.S. as They Are in the U.K.?
Brand Marketing
Like many Americans, Devra Pyrwes has watched the beautifully produced Christmas films posted online by U.K. retailers John Lewis and Sainsbury's.