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Faroe Islands, Population 50,000, Lure 700,000 Virtual Visitors With Gamified Tours

Travel

The Faroe Islands, a Nordic nation between Norway and Iceland, scores another viral marketing hit.

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How a Young Fashion Designer Got Cannes Lions Buzzing With This Mysterious Dress

Brand Marketing

CANNES, France—When thousands of marketers descend on Cannes, the resulting chaos of banners, displays and branded freebies can overwhelm the senses. Which might be why one of the most effective [...]

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Ad of the Day: Carlsberg Created a Chocolate Bar. It’s a Bar. Made Entirely of Chocolate

Brand Marketing

In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate.

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This Ad Campaign Is Targeting People Who Hate Themselves for Making Ad Campaigns

Creativity

This morning, on the way to work, the employees of a few major United Kingdom-based ad agencies came across a message meant just for them. Just in time for International [...]

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Why Aren’t Christmas Ads as Big a Deal in the U.S. as They Are in the U.K.?

Brand Marketing

Like many Americans, Devra Pyrwes has watched the beautifully produced Christmas films posted online by U.K. retailers John Lewis and Sainsbury's.

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Here Are Some of the World’s Best Ads You Might Have Missed in 2015

Brand Marketing

Even if you feel bombarded by ads every day, you've probably missed quite a few of the better ones that never quite reached a global audience.

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