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Patagonia Will Donate 100% of Its Black Friday Sales to Helping the Environment

Brand Marketing

Patagonia plans to donate 100 percent of its sales on Black Friday, Nov. 25, to the environment.

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Should You Make Your Site Secure for Improved SEO Results?

Performance Marketing

Just this past month Google confirmed that in the future, its search algorithm would be giving a rankings boost to secure sites. This confirms rumors that have rippled through the [...]

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Reggie Watts Has Created Truly Odd Greenpeace Ads Aimed at the Tech Industry

Creativity

Reggie Watts yodels, raps, hangs with woodland fauna, floats on a giant leaf and generally goofs around in a quartet of new videos from Greenpeace. The environmental group is sending [...]

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Al Gore Enlists Youth for Climate Control

Brand Marketing

Al Gore has launched a new climate change awareness campaign as part of The Climate Reality Project. The campaign called “Why? Why Not?” will target young people between the ages [...]

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Linger Longer: A Branding Imperative

Performance Marketing

"Summer afternoon—summer afternoon; to me those have always been the two most beautiful words in the English language," wrote Henry James. I couldn't agree more. I just love summer. Summer [...]

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3 Secrets to Being the Next Great Creative at Cannes

Brand Marketing

CANNES, France—Faced with a deluge of diverse ideas from aspiring creatives, Rei Inamoto had an enjoyable but incredibly daunting task: select the world's best student work to be honored at [...]