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Email Marketing Is a Strategy Game

Performance Marketing

For years, email has been our solid companion, our owned audience. It’s the path of least resistance to the audience and serves the purpose of delivering content, promotions, advertising, and [...]

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Are You Missing the Email Opportunity?

Media

The Skimm reached seven million subscribers in seven years. The Hustle hit half a million subscribers, growing by 5X in just 12 months. Morning Brew announced their one millionth subscriber last [...]

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3 Ways to Make Your Content Marketing Work Harder for You

Performance Marketing

Content marketing success requires work before you begin writing, as well as after you've hit the publish button. Here are tips to help ensure you're reaching the right audience with [...]

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Purging (and Blocking) Bot Traffic From Email Reporting Metrics

Performance Marketing

How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics? How many of these email reporting metrics may be built into [...]

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Why the Email Batch and Blast Practice Is an Addiction and How to End It

Performance Marketing

It's the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone, but many marketers just can’t seem to wean themselves [...]

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3 Macro Trends Transforming Email Marketing

Performance Marketing

Email marketing is going on 20 years as a viable direct marketing channel. Although it has proved itself to be a recession-proof channel, how we do email hasn't changed dramatically [...]