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MailChimp Is Helping Small Businesses Integrate Facebook Ads With Email Marketing

Performance Marketing

MailChimp is evolving from being an email-marketing company to something that could soon resemble a more diverse marketing platform.

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In the Data Era, Theater Marketers Can No Longer Act Like Digital Understudies

Performance Marketing

Marketing for plays and musicals probably hasn't been this tough since the Great Depression—even on Broadway. Producers can largely thank the Internet and smartphones for that tough reality, though.

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Square Is Using Customer Data to Create Targeted Email Campaigns for Brands

Performance Marketing

Linking up online and offline marketing is the ultimate challenge for bricks-and-mortar retailers these days.

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Infographic: What Marketers Talked About Most in 2014

Performance Marketing

According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have [...]

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Sony Is Targeting Influencers’ Real-Life Friends

Performance Marketing

Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers. Its platform, [...]

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Gmail’s Unsubscribe Button Could Be a Huge Blow to Email Marketers

Performance Marketing

How many times have you wanted to unsubscribe from a commercial email list but didn't want to scroll all the way to the bottom of a message and then have [...]