MailChimp Is Helping Small Businesses Integrate Facebook Ads With Email Marketing
MailChimp is evolving from being an email-marketing company to something that could soon resemble a more diverse marketing platform.
In the Data Era, Theater Marketers Can No Longer Act Like Digital Understudies
Marketing for plays and musicals probably hasn't been this tough since the Great Depression—even on Broadway. Producers can largely thank the Internet and smartphones for that tough reality, though.
Square Is Using Customer Data to Create Targeted Email Campaigns for Brands
Linking up online and offline marketing is the ultimate challenge for bricks-and-mortar retailers these days.
Infographic: What Marketers Talked About Most in 2014
According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have [...]
Sony Is Targeting Influencers’ Real-Life Friends
Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers. Its platform, [...]
Gmail’s Unsubscribe Button Could Be a Huge Blow to Email Marketers
How many times have you wanted to unsubscribe from a commercial email list but didn't want to scroll all the way to the bottom of a message and then have [...]