Google Delays Cookie Deprecation for the Third Time
Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve [...]
Media Outlook 2019: Spell Marketing with a ‘D’
Performance Marketing
The January marketing calendar in New York has included for the past decade or so a certain can’t-miss event of the Direct Marketing Club of New York. In 60 fly-by [...]
Vote for SOW Reform to Stop Agency ‘Manslaughter’
Performance Marketing
Even as digital marketing was born — websites, search, email — were often described, rightly so, as “direct marketing on steroids.” But Google didn’t invent analytics.
In Praise of a ‘Workhorse’ — by Identifying One
Performance Marketing
The real workhorse of data-driven marketing — and perhaps soon all of advertising (or branded storytelling, some industry folks now eschew the term “advertising”) — is neither digital display, television [...]
A Revenue Marketing Journey: The Conclusion
Performance Marketing
Sixteen months ago, we started the revenue marketing journey together. We defined revenue marketing as the combined set of strategies, processes, people, technologies, content and result measurements across marketing and [...]
Europe’s Forthcoming Data ‘Freeze’ and Why We Need to Care
Performance Marketing
European policymakers are transfixed with setting personal information controls on the private sector, and — beginning May 2018 — will give its citizens “default” power to shut down all such [...]