The 2016 Digital Content NewFronts Were Defined by Partnerships
In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek
IAB Study: 26 Percent of U.S. Adults Now Watching Original Digital Video
Performance Marketing
A growing number of U.S. adults are shifting their viewing habits toward original digital video, according to a new study commissioned by the Interactive Advertising Bureau.
Facetime: Upfronts, Newfronts and Adweek Women in Media
Brand Marketing
This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for [...]
StyleHaul’s First VR Project Will Turn a Sci-Fi Novel Into Immersive Videos
Performance Marketing
Nearly every media company has shown off flashy virtual reality at the Digital Content NewFronts presentations over the past week, and now lifestyle-focused StyleHaul is adapting the young adult sci-fi book [...]
The Economist Is Looking to Bolster Its Content With Virtual Reality and Mobile Video
Performance Marketing
The Economist says its reporting and visual storytelling can be just as smart in virtual reality as it is in print.
Here Are the 10 Most-Viewed 360-Degree Facebook Videos by Brands
Performance Marketing