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Trade Print Dollars for Digital Lincolns by Rethinking Ad Value & Engagement

Media

For the past decade, or more, we have listened to so many media executives say, “I can’t afford to trade print dollars for digital dimes.” And that sentiment, my friends, [...]

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Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

Performance Marketing

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.

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Monster.com Has an Opening for a Lead Creative Agency

Brand Marketing

Monster.com is searching for a new lead creative agency amid its split with BBDO, which has handled the brand since 2007. The Weston, Mass.-based job listings site is working with [...]

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The 4 Major Digital Ad Formats Face Off

Brand Marketing

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not [...]

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ANA Is Assessing the Extent of Digital Ad Fraud

Performance Marketing

Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with [...]

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Mobile Ads Will Surpass Print and Radio This Year

Performance Marketing

Yes, there's money to be made in mobile advertising.