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Medium Just Laid Off 50 Employees and Shut Down Offices in New York and D.C.

Performance Marketing

Medium founder and CEO Ev Williams disclosed today in a blog post that his four-and-a-half-year-old company is eliminating 50 jobs and shutting down offices in New York and Washington, D.C.

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ANA Is Assessing the Extent of Digital Ad Fraud

Performance Marketing

Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with [...]

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Mobile Ads Will Surpass Print and Radio This Year

Performance Marketing

Yes, there's money to be made in mobile advertising.

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Taco Bell Buys Its First Instagram Ads to Push Waffle Tacos

Performance Marketing

Taco Bell's "Wake Up Live Mas" campaign entails a clever TV push, radio ads, in-store point-of-purchase and earned social media—all common marketing fare nowadays.

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A Look at Kids’ Exposure to Ads

Performance Marketing

Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and [...]

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Facebook Is Struggling to Achieve Marquee Status With Movie Advertisers

Performance Marketing

Facebook fell out of favor with Hollywood more than a year ago, and a sampling of marketers for Academy Award-nominated movies suggests little has changed.