Should You Create a Mobile App?
Performance Marketing
As a marketer, you’ve created a Web page, established a social media presence and even experimented with mobile marketing. Is it time for the next step? Should you create a [...]
Walgreens and Starbucks Go Mobile for Black Friday
Performance Marketing
Walgreens has partnered with Starbucks in a Black Friday mobile couponing initiative—which includes a touch of gamification—showing off some of the back-end work the pharmacy and grocery giant has
Mobile Shoppers Iffy on Coupon Redemption
Performance Marketing
Brands running mobile coupon campaigns, take heed: You might as well require consumers redeem the coupon in stores.
Big Pharma’s Jagged Little Pill
Brand Marketing
As acting counsel of DC 37, a New York-based union health plan that covers 313,000 members, Audrey Browne is naturally hyperconscious of the rising cost of prescription drugs. “We monitor [...]