cord cutters TV / Video Q&A: Bloomberg’s Digital Chief Has His Sights Set on Cord Cutters Specs Current gig Global head of digital, Bloomberg Media Previous gig Svp, digital, Time, Inc. Twitter @msh200 Age 44 Brand Marketing Infographic: Here’s How Many Americans Are Saying Goodbye to Cords and Cable Millennials aren't the only ones cutting cords—even some boomers and Gen Xers are taking the leap. And advertisers and marketers should take note. TV / Video New Study Says by 2025, Half of Consumers Under 32 Won’t Pay for Cable Forget cord cutters: "cord-nevers" are the people CMOs should be worrying about. A new Forrester study predicts that by 2025, 50 percent of adults under 32 won't pay for traditional cable subscriptions. Digital Study: Mobile Marketers Should Pay Attention to China Much has been made of cord cutters—consumers who ditch television sets to watch videos on smartphones and tablets—and how advertisers can grab their attention. But while U.S. Digital Join Today’s #AdweekChat for a Discussion of Cable, Streaming Video and Cutting the Cord The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte. Brand Marketing The Millennial Male Is Not Who You Think He Is It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless tech company, watch marketers trip over themselves trying to reach you. Digital HTC One Is Putting 40% of Its Ad Buy Into Digital Erin McGee has been North American vp of marketing for HTC for three months, and she's dead-set on taking the brand in a new direction.