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4 Mistakes Multichannel Marketers Make and Lose Customers

Performance Marketing

Most businesses today understand the importance of multichannel marketing. They invest in SEO, PPC, social media, and even trade shows and conferences. However, if your hard-fought marketing budget is not [...]

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Media Pitch: Greebled Plans to Reinvent the Newsletter Using Chatbots

Media

Greebled wants to deliver content to where readers are, and increasingly says CEO Yuri Vaskovski, consumers are spending time on social media and messaging platforms. In order to harness this [...]

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Embracing the Bots: How Direct-to-Consumer Advertising Is About to Change Forever

Media

By Kate Letheren and Charmaine Glavas, Queensland University of Technology This article was originally published on The Conversation. Read the original article. The tech revolution is coming to advertising. Chatbots [...]

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5 Takeaways From the Digital Innovators’ Summit

Media

I have the privilege of attending about 16 publishing media conferences each year. The shows I go to run the gamut of media publishing enterprises. I attend meetings with editors [...]

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Facebook Is Testing Ad Placement on the Messenger Home Screen

Performance Marketing

Facebook users might soon see ads in another part of the coveted digital real estate—the Messenger app.

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What Chatbots Are Teaching Us About the Future of Marketing

Performance Marketing

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.