Most businesses today understand the importance of multichannel marketing. They invest in SEO, PPC, social media, and even trade shows and conferences. However, if your hard-fought marketing budget is not [...]
Greebled wants to deliver content to where readers are, and increasingly says CEO Yuri Vaskovski, consumers are spending time on social media and messaging platforms. In order to harness this [...]
By Kate Letheren and Charmaine Glavas, Queensland University of Technology This article was originally published on The Conversation. Read the original article. The tech revolution is coming to advertising. Chatbots [...]
Facebook users might soon see ads in another part of the coveted digital real estate—the Messenger app.
Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.