This is a Profile

10 Brands That Changed the World [Video]

Brand Marketing

10 Brands That Changed the World [Video]

This is a Profile

This Former Hedge Fund Analyst Wants to Launder Your Clothes

Brand Marketing

Robert Hennessy has an unusual talent. If you tell this ex-analyst entrepreneur where you live in New York, he can name every laundry and dry cleaner within a stone’s throw. “Seventy-eighth between First and Second?

This is a Profile

Seven Brands That Are Winning With Nostalgia

Brand Marketing

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news.

This is a Profile

Brand Genius Quiz: Test Your Marketing IQ

Brand Marketing

So, Mr. or Ms. marketing exec, you've got the sweet salary and window office—and you know it all, don't you? Well, time to find out. Take our quiz on some of branding's more unusual facts and foibles. Any score over 10 and you'll be a hit at the next office cocktail party.

This is a Profile

The World’s Buzziest Brands

Brand Marketing

NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of multilayered marketing campaigns were born from some of the same techniques NBCU uses to evaluate the success of its own partnerships.

This is a Profile

Where’s the Party? At 30,000 Feet

Brand Marketing

Luanne Calvert is used to working without a net, executing first-class, buzzworthy campaigns and forging relationships on the fly.

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