This Former Hedge Fund Analyst Wants to Launder Your Clothes
Brand Marketing
Robert Hennessy has an unusual talent. If you tell this ex-analyst entrepreneur where you live in New York, he can name every laundry and dry cleaner within a stone’s throw. [...]
Seven Brands That Are Winning With Nostalgia
Brand Marketing
For some of the biggest consumer brands, nostalgia is anything but yesterday’s news.
Brand Genius Quiz: Test Your Marketing IQ
Brand Marketing
So, Mr. or Ms. marketing exec, you've got the sweet salary and window office—and you know it all, don't you? Well, time to find out. Take our quiz on some [...]
The World’s Buzziest Brands
Brand Marketing
NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of [...]
Where’s the Party? At 30,000 Feet
Brand Marketing
Luanne Calvert is used to working without a net, executing first-class, buzzworthy campaigns and forging relationships on the fly.