Cyber Week Generates Record $37B in Online Spend
Adobe and Criteo data point to a successful year for online retailers, with Cyber Monday up 9.6%
Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook
Performance Marketing
Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions.
5 Ways to Make Holiday Email More Productive
Performance Marketing
If your email inbox is anything like mine, the recent influx of messages is overwhelming. Not only are you hearing from your direct contacts, you’re also getting a lot more [...]
Infographic: Brands Went All Out With In-App Ads Over Thanksgiving
Performance Marketing
Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a [...]
Patagonia Rang Up $10 Million in Sales on Black Friday for the Environment
Brand Marketing
Patagonia made $10 million in sales on Black Friday and all of those funds will go to grassroots organizations that are working to protect the environment.
Facebook and Other Digital Ad Sellers Saw Double-Digit Gains on Black Friday and Thanksgiving
Performance Marketing
Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers [...]