big data

Dun & Bradstreet’s CEO Wants His Data to Power a World Gone Programmatic

Specs Who Bob Carrigan New gig CEO, Dun & Bradstreet Old gig CEO, IDG Communications Age 49

Can Marketers Use Big Data Without Compromising Privacy?

How can marketers and public officials balance using data to advance commercial strategies with consumer expectations of how that information should be applied?

Let’s Hack Problems at Conferences, Not Just Talk About Them

I've been to my share of conferences and events this year, including SXSWi, TEDx, Massachusetts Creative Economy Summit, Massachusetts Conference for Women, Design Museum, Smarty Network, General Assembly and most recently, Advertising Week. Why do I go?

How Four of America’s Top Marketers Use Data

A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer to figuring it out than you may think.  

How Do You Brand Big Data?

Branding data is tough—and not just because many eyes glaze over when you start to talk about it. But in today’s media marketplace, it wouldn’t be wrong to think of the data world as a spreadsheety version of a gold rush, with everybody scurrying to stake their claim.

Oracle Buys Micros Systems for $5.3 Billion

Oracle is purchasing Micros Systems for $5.3 billion as part of a bigger push into retail and hospitality marketing. Oracle’s acquisition comes out to $68 a share, making it one of the company’s biggest buys of the past couple of years.

100-Year-Old Pretzel Brand Finds Its Digital Voice

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad campaign since the 1990s, said Ram Krishnan, vp of marketing.

Strategic Planning Builds Brands Through Real-Time Multitasking

Planners today need to be more like conductors able to decipher and orchestrate meaning, understanding and actionable plans from a discordant mix of tactile inputs, digital signals and cultural trends.

Why Advertisers Should Care About the White House Report on Big Data and Privacy

The government has put out yet another report on big data and privacy, buzzwords that have scared consumers and dominated press headlines. So is this latest report something advertisers should care about?

White House Report on Big Data and Privacy Largely Ducks Surveillance Issue

There were no surprises in the highly anticipated release of the White House report on big data and privacy, especially since the most controversial conclusion—that big data could lead to discriminatory outcomes—was leaked to the press last weekend.