big data

Survey of Creatives Finds a Major Gap in How Advertisers and Brands Use Data

Programmatic advertising is a term thrown around a lot in the world of digital advertising, but a survey of creatives suggests many agencies still don't understand exactly what programmatic is.

Why You Should Be Ready to Talk About Data This Year at Cannes

Data is arguably the most disruptive force in digital advertising today.

This Digital Privacy Company Is Using Twitter Ads to Stalk People Who Have Guns or STDs

Nobody likes to be tracked on the Internet, but certain people especially don't like to be tracked—and a digital privacy firm is trying to take advantage of that.

These 2 Tech Companies Are Combining Market Research With Programmatic Ads

Advertisers target consumers all the time online, but they don't always survey a sample of the actual target segment to figure out their mindsets in real-time. Krux and Survata aim to make that tactic easier to execute.

Google Says These 5 Food Trends Are Sweeping America

Trying to decide what to make for dinner tonight? No shame in Googling it like the rest of America.

High Times Is Using Big Data to Rebrand Marijuana

High Times, a monthly magazine focused on the marijuana industry, is hoping to shift the image of the cannabis industry and improve the national conversation while also attracting a broader set of advertisers.

iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

Jelli's new platform could help iHeartRadio rapidly ramp up programmatic advertising. Animation: Dianna McDougall; Source: Getty Images

Adobe Is Creating a Data Co-Op to Compete With Google and Facebook

The sharing economy has brought us day care co-ops, health care co-ops and dairy co-ops. Now, in Silicon Valley, there's a data co-op. Today, Adobe announced a service for marketers that harnesses the collective power of connected devices to better reach consumers and better compete with data strongholds like Google and Facebook. It's called the Device Co-op. 

Spotify Launches Display Ads That Guarantee Viewability

Spotify is introducing a mobile display ad format that it says will better catch the attention of its growing listener base. 

Facebook and Amazon Seem to Be Increasingly Concerned About Your Data

BARCELONA, Spain—Stephen Deadman, Facebook's global deputy chief privacy officer, said data-based ads should be more than just a "tax" that consumers deal with for services on the platform.