JWT Explains Its Black Lives Matter App That Lets Black Americans Mark Themselves ‘Unsafe’
Brand Marketing
In a powerful twist on Facebook's "Safety Check" feature, J. Walter Thompson and Black Lives Matter launched "Unsafety Check"—a web app that allows black people on social media to mark [...]
Margaret Johnson Reveals Her 3 Favorite Ads, and Who Inspires Her Creatively Today
Creativity
The latest installment of our "Best Ads Ever" video series features Margaret Johnson, the chief creative officer at Goodby Silverstein & Partners in San Francisco.
Guinness, Johnnie Walker, Dove: How Great Brand Platforms Lead to Brilliant Executions
Creativity
Asking Jan Jacobs and Leo Premutico, the co-founders of New York agency Johannes Leonardo, to name their favorite ads of all time was tricky. To them, great executions usually arise [...]
Jeff Goodby’s 3 Favorite Ads of the Past, and the Artists Who Inspire Him Today
Creativity
We asked the co-founder and co-chairman of Goodby Silverstein & Partners to name his three favorite ads of all time, and fill us in on the cool work that GS&P [...]
Inside Fashion’s Coolest Ads, From Audrey Hepburn to Lady Gaga
Creativity
Trey Laird, the founder, CEO and chief creative officer at Laird + Partners sat down with Adweek to talk about his favorite ads ever. And not surprisingly, several of them [...]
This Simple Insight Led Droga5 to Make Hillary Clinton’s Best Ad of 2016
Creativity
Droga5 has quietly created a lot of advertising for Hillary Clinton during Election 2016. The most simple and powerful spot in the bunch, "Role Models," has been effective enough that [...]