Today’s Marketer Is Batman … And That’s a Problem
Performance Marketing
There's a tension in marketing today: The customer journey is emotional. Working the tools of marketing is technical. How many marketers are suited to balance those correctly? Not Batman.
Batman’s New Favorite Gadget Is a Leica Camera
Performance Marketing
I shot this with my @Leica_Camera M Monochrom.
Fox Is Batty for Gotham
Fire up the Bat Signal, Chief O’Hara, because Fox officially has ordered Gotham to series.
Designer Brews Up a Super Set of Comic Book Beer Labels
Creativity
For adult comic fans, superheroes and beer always go together. But Orlando, Fla.-based graphic designer Marcelo Rizzetto is taking that pairing to a new level by creating beers inspired by [...]
VIDEO: How to Make the Perfect Comic Book TV Show
As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman [...]
How Lego Became the Most Valuable Toy Company in the World
Brand Marketing
“Guys, please don’t take pictures of that,” said the publicist ushering journalists around Lego’s booth at this past February’s Toy Fair in New York.