This is a Profile

You Can Help Tomcat Kill Some Rodents on a Special Halloween Facebook Live Today

Creativity

Ready to do a little indiscriminate rodent killing on Facebook Live today? Then Tomcat pest control has a campaign for you. 

This is a Profile

This Art Director Is Selling His 1968 Ford Ranchero by Hilariously Redoing Its Real ’60s Ads

Creativity

Art director Matt Moore recently left Wieden + Kennedy Tokyo to take a creative director job at Barton F. Graf 9000 in New York—and he needed to sell his 1968 Ford Ranchero GT 390, which he'd been restoring for several years.

But he didn't want to post the usual lame Craigslist ad. So, he decided to take a journey through the past and dig up the original print ads for the vehicle, from the 1960s—and then, shall we say, kick the tires a bit and improve the ads for the modern age.

This is a Profile

GoDaddy Hires Its First Lead Creative Agency to Fuel Global Expansion

Brand Marketing

Looking to expand its domain beyond North America, GoDaddy has selected TBWA\Chiat\Day as its first lead creative agency.

The Web domain company said it hired the agencys New York office after "an extensive review that included in-market meetings with GoDaddy country executives and agency teams in Asia, Europe and Latin America, as well as the U.S."

This is a Profile

10 Stories of Creative Partners Who’ve Endured and Thrived Without Killing Each Other

Brand Marketing

Creative partnerships are very much like romantic relationships. You find someone who sees the world the same way you do; you feel that spark of connectedness; you start building something […]

This is a Profile

These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment

Brand Marketing

Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has […]

This is a Profile

Barton F. Graf’s First Campaign for Bai Drinks Makes No Sense, Just Like the Product

Creativity

Barton F. Graf 9000 dives into absolute nonsense, quite literally, in its first campaign for Bai, an independent maker of low-calorie health beverages.

Three comical spots play off the fact that Bai drinks are loaded with antioxidants and have only 5 calories each—yet they taste good, too. This makes no sense—and so the characters in the ads are stuck in situations that make no sense either.