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IAB Announces Schedule for 2017 Digital Content NewFronts

Performance Marketing

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]

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AwesomenessTV’s Beth Greve: DreamworksTV Is A ‘Giant Trailblazer’

Performance Marketing

In its short two-year existence, AwesomenessTV has gone from making one film featuring a YouTube star to becoming one of the Web's biggest portals for emerging online talent.

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Awesomeness TV and Wet Seal Launch Branded Web Series

Performance Marketing

Dreamworks’ teen-targeted digital video network Awesomeness TV has teamed up with Wet Seal to produce a new branded series, The Intern.

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AwesomenessTV’s Side Effects May Be Too Edgy

Performance Marketing

Editor's Note: VideoWatch wanted to review AwesomenessTV's new long-form musical drama Side Effects. But since the show is aimed at tweens and teens, and is thus way outside our demo, [...]

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AwesomenessTV Launches Long-Form Music Series

Performance Marketing

AwesomenessTV has launched Side Effects, a long-form series about a teen whose hallucinations take the form of music videos.

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Hearst, AwesomenessTV to Launch YouTube Effort for Seventeen

Performance Marketing

Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand.