How Publishers Can Start Monetizing Smart Speakers
If you ask an Amazon Echo how to monetize a voice assistant or smart speaker, it will tell you, “Sorry, I don’t know that one.” Many publishers are in the [...]
Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences
Good Housekeeping's December issue
How This Agency Built Its Own App Using Amazon Echo
Performance Marketing
Last October, New York-based digital agency Rain worked with Campbell's to find a new way to push out the CPG giant's library of recipes, creating one of the first branded [...]
Jeff Bezos Isn’t Convinced That the Washington Post Can Survive on Payment Services
Performance Marketing
Jeff Bezos, Amazon chief and owner of the Washington Post, isn't sure that services like paywalls and tiered subscriptions can work for publishers.
Amazon Made More Than a Hundred 10-Second Ads Asking Alexa the Funniest Things
Creativity
People are using Amazon Echo in so many different ways, and asking its AI, Alexa, so many different things, that the brand decided it was perfect for little vignettes. So, [...]
Alexa Is Your Suburban Guardian Angel in Amazon’s New Ads for the Echo
Creativity
The Alexa-enabled Amazon Echo can answer questions, play music, control smart devices and fulfill numerous other suburban needs, according to two new ads for Amazon's command device.