How Defy Media Creates a Fun, Youthful Workspace Behind the Scenes
Brand Marketing
2015 NewFronts presenter Defy Media knows what the kids want. As one of the largest original content creators for the 13 to 34 demo, with a large chunk of content [...]
GroupM Funds Two Web Series From Alloy Digital
Performance Marketing
Web video series projects often finds themselves in limbo. Most brands are less inclined than they were a few years ago to fund such shows on their own. And many [...]
YouTube Artist Kurt Hugo Schneider’s Mesmerizing Coke Video Saw High Engagement
Performance Marketing
Remember the mesmerizing video that featured Kurt Hugo Schneider using Coke bottles and cans as musical instruments to promote the brand's "Ahh Effect" campaign? Well, Schneider's effort—which included a second video [...]
Coke Bottles and Cans Serve as Instruments in Promotional Music Video
Brand Marketing
Think Coca-Cola is just a soda? Well, you're right. But the beverage's bottles and cans also double as musical instruments in a new video to promote Coke.
YouTube-Funded Shut Up Cartoons Reaches 1 Million Subs, 100 Million Views
Performance Marketing
Barry Blumberg is the evp of Alloy Digital as well as the president of Smosh, the biggest YouTube channel in terms of subscribers. The exec has a long history in [...]
Miller64 Debuts Web Series Featuring Pro Athletes
Performance Marketing
To promote its vision of balancing work and play, Miller64 has rolled out a Web video series called The Sub, in which professional athletes lend a hand to underdog recreational [...]