Alloy Digital

Smosh Video for Sun Drop Soda Racks Up 2 Million Views

Sun Drop believes its soda tastes "surprisingly good." And to drive its marketing campaign home, the brand has tapped the hugely popular YouTube duo Smosh to make a video that highlights other things that are, well, surprisingly good.

Alloy Pitching Novel-Inspired Teen Drama

Fresh off an acquisition of the video ad network Digital Broadcasting Group, Alloy Digital rolled out a slate of eight original Web series seeking advertisers' support at an art gallery-themed NewFront in New Y

Univision Takes Its Bilingual Video Platform to Mobile

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor.

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over desktops.

Alloy Digital Acquires Video Network DBG

Alloy Digital has acquired the video ad network Digital Broadcasting Group. Terms of the deal were not disclosed.

Alloy Digital Acquires The Escapist, Moves Deeper Into Gaming World

Looking to add to its impressive online video presence, Alloy Digital, home of popular digital brands like SMOSH and Clevver TV, today acquired The Escapist, a life

Xbox Spins New Web Reality Show

Even before Facebook turned video games into potential viral juggernauts, they were already inherently digital experiences. So there's probably only a few marketing sectors that view online as a more target-rich environment to generate sales than gaming advertisers.

Hulu Pushing Further Into Branded Entertainment With Alloy

For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video series by Alloy Digital that premiered on Hulu Wednesday (Aug. 1).

BRB! I’m Watching Awesomeness

Nickelodeon, Cartoon Network and Disney Channel: Watch your back. While it’s been challenging enough for the cable channels to get tweens to watch, now another player is going after them where they live—on YouTube.

Zombie Apocalypse Spreads to YouTube

The jury is still out on how YouTube’s 100 original channels strategy will pan out, but here’s one early conclusion: animation seems to work