adroll Digital Facebook and Other Digital Ad Sellers Saw Double-Digit Gains on Black Friday and Thanksgiving Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers from 25,000 customers that have purchased products on hundreds of ad exchanges. Digital Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community to open the service widely so marketers can get access to its iPhones, iPads and computers. Digital Google Cracks Down on Marketers’ Access to Data Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Digital Twitter Buys Tapcommerce to Build on Mobile Ads Momentum Twitter revealed late Monday afternoon that it has purchased mobile ad retargeting company Tapcommerce. The San Francisco-based social media giant didn't disclose the price of the transaction, but Re/code reports the deal was worth roughly $100 million. Digital Facebook Is Beginning to Look Like a Bona Fide Online Ad Network Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Digital How Twitter Stepped Up Its Ad Game With Tailored Audiences, Twitter has signaled to the rest of the ad world that it truly is open for business. The new ad offering enables brands to retarget users based on their desktop Web-surfing habits on Twitter’s mobile app via Sponsored Tweets. Digital Facebook’s New Custom Ad Tools Target an Audience From Desktop to Mobile Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising to its mobile app for the first time. Digital Early Stats on How Facebook Exchange Ads Perform in News Feed It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. Digital Facebook’s Dynamic Creative Ads Lead to More Clicks This past summer, Facebook began letting advertisers retarget its users based on their off-Facebook browsing behavior through Facebook Exchange (FBX). Digital Display Retargeter AdRoll Banks $15 Million Funding Round The dollars continue to flow into ad tech.