Facebook and Other Digital Ad Sellers Saw Double-Digit Gains on Black Friday and Thanksgiving
Performance Marketing
Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers [...]
How Twitter Stepped Up Its Ad Game
Performance Marketing
With Tailored Audiences, Twitter has signaled to the rest of the ad world that it truly is open for business. The new ad offering enables brands to retarget users based [...]
Facebook’s New Custom Ad Tools Target an Audience From Desktop to Mobile
Performance Marketing
Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising [...]
Early Stats on How Facebook Exchange Ads Perform in News Feed
Performance Marketing
It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off.
Facebook’s Dynamic Creative Ads Lead to More Clicks
Performance Marketing
This past summer, Facebook began letting advertisers retarget its users based on their off-Facebook browsing behavior through Facebook Exchange (FBX).
Display Retargeter AdRoll Banks $15 Million Funding Round
Performance Marketing
The dollars continue to flow into ad tech.