5 Monetization Tips for Small and Mid-Tier Publishers
Small- to mid-tier publishers have faced the same conundrum for years: As print has become increasingly obsolete and juggernauts Google, Amazon, and Facebook now lay claim to nearly 70% of digital [...]
AOL Is Launching 2 New Video Ad Formats for Publishers
Performance Marketing
AOL is debuting two video ad formats today it says will be more viewable for advertisers and more user-friendly for consumers.
How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?
Performance Marketing
Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on [...]
How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut
Brand Marketing
Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for [...]
Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability
Performance Marketing
Brands have long lamented the possibility that Internet users don't actually see the ads they pay for.
Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise
Performance Marketing
Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become [...]