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Google Is Rolling Out New Technology for Publishers to Count Mobile Viewability

Performance Marketing

After getting suspended from the Media Rating Council—which has become digital advertising's de facto measurement watchdog—last month, Google is slowly starting to roll out a new way for publishers that [...]

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How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Brand Marketing

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for [...]

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Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability

Performance Marketing

Brands have long lamented the possibility that Internet users don't actually see the ads they pay for.

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Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise

Performance Marketing

Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become [...]

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Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time

Performance Marketing

Google has new insights for the industry worried about viewability, one of the top concerns facing the digital marketing world this year.

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Marketers React to Mobile Viewability Criteria, as Challenges Loom

Performance Marketing

Earlier this week, the Media Rating Council made its first statement about mobile viewability—a burgeoning concern for publishers and advertisers as more online traffic shifts to smartphones and tablets.