Greater Pricing Power: The Not-So-Secret Secret Behind the Quad-LSC Deal
Wall Street analysts hate Quad/Graphics’ proposed purchase of fellow mega-printer LSC Communications because they don’t understand the deal. Publishers hate the deal because they do understand it. “Investors do not [...]
Customer Value: Narrowcasting vs. Broadcasting
Performance Marketing
Virtually every brand I’ve met with during the last few months is hungry for new customers. Many organizations are hooked on customer acquisition. That is, in order to hit sales [...]
MDC Acquires the Agency Behind Volvo’s ‘Epic Split’ Campaign
Brand Marketing
MDC Partners and Crispin Porter + Bogusky today announced a major win for the network. MDC has acquired Swedish agency Forsman & Bodenfors—perhaps best known as the agency behind Volvo's [...]
Customer Value: Narrowcasting vs. Broadcasting
Performance Marketing
The traditional model for customer acquisition has essentially been a broadcast approach, reaching a large audience generally descriptive of the customer base. Contrast this with what is sometimes described as [...]
13 Ways Direct Mail Works Best
Performance Marketing
Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. Usually we focus on what not to do since [...]
Direct Mail Can Fill Your Marketing Bathtub
Performance Marketing
Direct mail is very effective for prospecting thru follow-up. Many times marketers get caught up in the rush to use digital channels to the exclusion of direct mail. They forget [...]