WWTT? Walmart Learns Important Lesson About Third-Party Sellers This Holiday Season
Performance Marketing
I'm not sure when Ugly Christmas Sweaters became a thing, but they seem to show up regularly each holiday season, spurred by Ugly Christmas Sweater parties and people who enjoy [...]
Walmart Picks Haworth to Run Its $658 Million U.S. Media Account
Brand Marketing
Retail giant Walmart has chosen Haworth Marketing + Media of Minneapolis as its new U.S. media agency of record, according to sources with direct knowledge of the matter.
Jet.com Is a Stone’s Throw From Manhattan and Packs Big Personality
Brand Marketing
No one was surprised when Walmart snatched up burgeoning online retailer Jet.com for a cool $3.3 billion in early August. The year-old ecommerce site headquartered in Hoboken, N.J., had been [...]
Walmart Buys Ecommerce Startup Jet.com for $3 Billion to Compete Online With Amazon
Performance Marketing
As more shopping moves to desktops and smartphones and growing competition from Amazon, Walmart is snatching up startup Jet.com for $3 billion. With Jet.com, Walmart is adding technology expertise to [...]
Snapchat’s 7 Brand Partners for the Summer Olympics
Performance Marketing
Snapchat revealed today its seven official brand partners that will run ads in its Olympics content via dedicated Live S
Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority’s Demise
Performance Marketing
The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the [...]