For Brands That Understand Dr Disrespect, Partnerships Can Be Worth the Polarization
Herschel “Guy” Beahm, a boisterous video game streamer who portrays the wig-toting character Dr Disrespect, is as polarizing as his name suggests. His popularity is unquestionable. On Twitter he boasts [...]
As Women’s Interest in Gaming Grows, Marketers Are Paying Closer Attention
Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six [...]
Here Are This Year’s Digital Hot List Winners
Could Minecraft Become Microsoft’s Next Halo?
If the rumors are true, Microsoft Corp.'s move to purchase Minecraft could position the popular video game as the next big entertainment franchise.
Will Ferrell Hates Cancer and Will Fight It by Playing Video Game With You
Great Odin's Raven! If you ever wanted to play video games with self-proclaimed video game wiz Will Ferrell, here's your chance to do so—and support a great cause.