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Ad of the Day: A Greek Seaside Town Clamors for Photos in Apple’s Latest iPhone Ad

Brand Marketing

The iPhone 7 Plus takes such great portraits, everyone you run into on the street will want one—whether you actually know them or not.


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Hosts Recommend How to Live in Tokyo, Paris or L.A. in Airbnb’s New Destination Marketing Spots

Brand Marketing

Today, Airbnb is rolling out its first destination marketing with spots focused on Tokyo, Paris and Los Angeles.

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Put Away the Selfie Stick and Live Like a Local, Urges Airbnb’s New Campaign

Brand Marketing

Travelers today, especially those using Airbnb to find lodging around the world, don't want to navigate throngs of other tourists for a glimpse of Times Square or Fisherman's Wharf.

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SAV Studios’ Founder Thinks Brands Should Have Content Studios of Record

Brand Marketing

Specs Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel What Content studio

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TBWA\Chiat\Day New York CEO on the Future of Super Bowl Advertising

Brand Marketing

Specs Current gig CEO of TBWA\Chiat\Day New York Previous gig Global creative president, TBWA Worldwide Twitter @Schwartzie14

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5 Creative Trends You’ll Likely See When You Tune Into Super Bowl 50

Brand Marketing

What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder Americans ha