Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content
Performance Marketing
Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot?
Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App
Performance Marketing
Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.
MTV Uses Twitter to Gauge How Well It’s Doing on Snapchat
Performance Marketing
Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights.
Snapchat’s Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands
Performance Marketing
Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos [...]
Goldman Sachs Is Buying Up Snapchat Ads for International Women’s Day
Performance Marketing
A plethora of brands are celebrating International Women's Day today, and if you scroll
Snapchat Inks Nielsen Deal and Signals That It’s Taking Ad Performance Data Seriously
Performance Marketing
Brands spending money on Snapchat campaigns have demanded more performance data for the past several months, and now they appear to be getting at least some of what they asked [...]