Mother’s Day Marketing Got Weird in 2017
Performance Marketing
Mother's Day was this past Sunday, and a number of marketers jumped into the mix. Let's look at three of them: Skittles, Kraft and KFC.
Facial-Tracking Technology Shows These 5 Super Bowl Ads Were the Most Engaging
Brand Marketing
While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most [...]
Steven Tyler Sees Himself Made Entirely of Skittles in Candy Brand’s Super Bowl Ad
Brand Marketing
Skittles on Tuesday joined the parade of brands releasing their full Super Bowl ads early, unveiling its 30-second spot starring Aerosmith frontman Steven Tyler.
DeMarcus Ware Predicted a Skittles Rainbow for Super Bowl Sunday in Real TV Weathercast
Creativity
Celebrities doing weathercasts is nothing new, but Skittles got into the action Thursday by recruiting Broncos star DeMarcus Ware to offer a real forecast for Super Bowl Sunday—and his prediction [...]
Steven Tyler Rocks a Candy-Covered Microphone in Lead Up to Skittles’ Super Bowl Ad
Creativity
If you love Skittles and Aerosmith, have we got good Super Bowl news for you. The veteran rock band's iconic frontman, Steven Tyler, always had What It Takes, and now [...]
Love It or Hate It, Candy Corn Rules the Trick-or-Treat Bag
Brand Marketing
According to the National Confectioners Association, some 35 million pounds (about 9 billion kernels) of candy corn will be manufactured this year. Americans are expected to buy 20 million pounds [...]