Seamless Is Back With More Witty Poster Ads That New Yorkers Are Going to Love
Creativity
When you've lived in New York City for a while, you develop a certain impatience for, well, a lot of things. Selfie sticks, slow-walking people, Times Square, slow-walking people in [...]
This Clever Seamless Campaign Uses Witty One-Liners to Tap Into How New Yorkers Eat
Brand Marketing
Stroll into an office lobby in New York right around noon on a weekday, and you'll find a sea of bags waiting for hungry workers. Delivery website Seamless has taken [...]
Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders
Performance Marketing
Groupon officially jumped into the restaurant delivery game on Thursday, offering 10 percent off every order in Chicago from national chains such as Quiznos, Popeyes, Subway and Papa John's, as [...]
5 Tips for Successful o2o Channel Leaping
Performance Marketing
The most strategically planned offline direct marketing effort can be sabotaged by weak links in an online sales order processing system. Moving a prospect from any offline channel marketing to [...]
Oscars Produce Strange Promoted Tweets [Updated]
Performance Marketing
When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department.
Pandora Taps Former Microsoft Exec Brian McAndrews as New CEO
Performance Marketing
Pandora has ended its six-month search for a CEO, tapping former Microsoft executive Brian McAndrews to lead the Internet radio service.