Seamless Is Back With More Witty Poster Ads That New Yorkers Are Going to Love
When you've lived in New York City for a while, you develop a certain impatience for, well, a lot of things. Selfie sticks, slow-walking people, Times Square, slow-walking people in [...]
Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders
Groupon officially jumped into the restaurant delivery game on Thursday, offering 10 percent off every order in Chicago from national chains such as Quiznos, Popeyes, Subway and Papa John's, as [...]
Oscars Produce Strange Promoted Tweets [Updated]
When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department.
Pandora Taps Former Microsoft Exec Brian McAndrews as New CEO
Pandora has ended its six-month search for a CEO, tapping former Microsoft executive Brian McAndrews to lead the Internet radio service.
Brands Buy Real-Time Mobile Ads Based on the Weather
This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers.
Brands Favor Social Shares Over Likes
Asking consumers to like an ad or post on Facebook—common practice among marketers for years—has, let’s face it, become about as popular as Friendster.