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Our First Arc Awards Winners Represent the Best in Branded Storytelling

Brand Marketing

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]

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This is a Profile

This Spooky Trailer for Cinemax’s Outcast Makes You Feel Like a Demon Is Possessing You

Brand Marketing

Imagine for a minute a demon is possessing you. You close your eyes and a husky, smoky voice whispers, "It'll be over soon, don't fight too hard." The darkness envelops [...]

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How South Dakota’s Custer State Park Is Convincing Tech-Savvy Folks to Get Outdoors

Brand Marketing

Second Story, SapientNitro's interactive studio arm, was presented with two interesting challenges to solve for Custer State Park—71,000 acres of beautiful land located in South Dakota. The park, while breathtaking [...]

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John Cho Appears in Popular Movie Posters to Address Lack of Diversity in Hollywood

Brand Marketing

Take a look at a handful of movie posters from some of the hottest films, from Avengers: Age of Ultron, Me Before You and Jurassic World. What do you notice?

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SapientNitro Will Bring the World of Avatar’s Pandora to Life

Brand Marketing

Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron's Lightstorm Entertainment and 20th Century Fox to bring a digital Avatar experience to life. The project will [...]

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