How Will You Be Spending Black Friday?
Performance Marketing
It’s been a difficult year for a lot of reasons, so I was glad to see an email I was expecting from REI pop up in my inbox a few [...]
Promo Jury at Cannes Gives Grand Prix to the Greatest Anti-Promotion of All Time
Brand Marketing
CANNES, France—Barely a month after winning the coveted Best of Show at the The One Show, REI's anti-promotional #OptOutside campaign has scored again, taking home the Promo & Activation Grand [...]
Venables Bell Wins Best of Show at The One Show for REI’s #OptOutside Campaign
Brand Marketing
Venables Bell & Partners took home the coveted Best of Show award at The One Show in New York on Friday night for REI's #OptOutside, a cross-platform campaign in which [...]
REI Celebrates the Inspirational Stories of Dedicated Hikers in New Campaign
Brand Marketing
To celebrate its customers' love of hiking and exploring the outdoors, REI launched Every Trail Connects, a series of three six- to eight-minute videos that tell emotional stories from three [...]
REI’s Reddit Experience Shows Brands Need to Be Ready to Take the Tough Questions
Performance Marketing
REI will be closing its stores on Black Friday and paying 12,000 employees to take the day off, a move that has generated lots of goodwill—except on Reddit.
REI Will Be Closed on Black Friday, and Pay Its 12,000 Employees Not to Work That Day
Creativity
REI is the latest brand to declare war on Black Friday, with the outdoor retailer saying it will be closed the day after Thanksgiving this year, and will pay its [...]